Grow efficiently in the on-premise channel and beyond

Meoton offers F&B companies data-driven support for their go-to-market strategy.

Well known from the trade press

Selected customers

Top 5 brewery group

Global beverage company

Go-To-Market project approach

Goal Setting

Joint development of objectives, approach and KPIs

Prioritization of Outlets

Determination of target gastronomy outlets for market development

Data-based tracking

Monitoring of results based on food & beverage listings and other data

Use Cases

Product Launches

In which outlets do we bring our product?


Promotion & Activation

Where do we carry out activation measures?

Wholesale Listing

How are we successful in wholesale?

On-Trade Planning

How do we organise marketing and sales resources effectively?

Example numbers for  Germany

(contact us for other markets)

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Our value to F&B companies

Optimal Support

for your marketing and sales activities


on the most promising gastronomy outlets

Effective Monitoring

of the success of your marketing activities – from new product launches to promotion or activation

Creating Transparency

in the complex gastronomy market

News from Meoton

Significant price increases of 9.7% on food in the catering trade

Numerous restaurateurs had already passed on the VAT increase on food to their customers in mid-January. In addition to food prices, drinks prices were also increased, although VAT on drinks remained unchanged. According to Meoton, the gastronomy data provider, around 20% of restaurants in Germany had already adjusted the prices

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Meoton wins support from DICA program 2024

We are very happy to have been selected in January 2024 as one of only four companies from an original applicant group of 50 participants by Dynamic Innovation Campus Drinks Food Tech (DICA) at the Matching Day in Munich for a cooperation with partners from the food and beverage industry,

Read More »

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