Meoton’s Co-Founder Christian Haese had been invited by Park Street University to this year’s Bar Convent in Berlin to give a talk on the topic “Aligning with the Modern Consumer Compass.”
At Berlin Bar Convent 2024, Christian Haese, Co-Founder and Managing Director of Meoton, delivered a talk at Park Street University on the evolving landscape of consumer behaviour in the spirits industry. Drawing on Meoton’s cutting-edge AI-driven analytics, Christian highlighted key trends, including the growing demand for non-alcoholic spirits. With actionable insights and real-world examples, the session proved invaluable for industry professionals seeking to stay aligned with modern consumer preferences.
You can download Christian’s full presentation here: Meeting consumers on-premise in Germany.
Christian has a background in management consulting and over 20 years of experience in organic growth projects across various industries. In 2018, Christian and his co-founders began developing Meoton, combining their interests in analytics and the gastronomy industry. Meoton leverages AI to gather and analyse unique data from on-trade outlets in the German-speaking and other European markets. Meoton’s platform offers detailed outlet object data, including insights into social media engagement and analysis of individual outlets’ food and beverage menus. Meoton works with a diverse range of clients, including five of the top 25 global beverage companies and several F&B startups. These clients use Meoton’s data-driven solutions to gain insights, identify growth opportunities, and focus their sales and marketing efforts.
